CHOOSING LONDON: After showing in Milan since the launch of its men’s offering in 2011, Jimmy Choo will make the move to show in London as part of London Collections: Men in June, joining Burberry, which will also be showing in London after 10 year’s of showing in Italy.
The spring 2014 collection will be showcased in a presentation, the details for which will be released in the lead up to the event, which will follow the opening of Jimmy Choo’s new men’s flagship store in May.
“It’s exciting to be showing our men’s collection as part of London Collections: Men. London is at the creative heart of Jimmy Choo and, with our new flagship Men’s store opening on Dover Street in May, the timing feels right to make the move,” said Sandra Choi, creative director of Jimmy Choo, in a statement.
Dylan Jones, chair of London Collections: Men, said, “This is further proof that London really does feel like the home of men’s wear, as designers from everywhere from Milan and Paris to Beijing and New York come here to show.”
The shows will run from June 16 to 18 and, as with the first two seasons of London’s men’s wear shows, the Hospital Club and the Old Sorting Office in Covent Garden will provide the main two venues for the spring 2014 round of shows and presentations. Brands showing last season included Alexander McQueen, Tom Ford and Richard James.