Jimmy Fallon is bringing the funnies to the Golden Globe Awards.

The comedic host of “The Tonight Show” has been named host of the 74th annual award ceremony, which will be broadcast from its usual venue at the Beverly Hilton Hotel in Beverly Hills on Jan. 8. It’s his first return to an awards show stage as emcee in six years. His last stint in 2010 as the host of the Emmy Awards injected a jolt of buzz and creativity with a high-energy song-and-dance opening that featured Tina Fey, Jon Hamm, Betty White, Nina Dobrev, the then-hot “Glee” cast and a cover of Bruce Springsteen’s “Born to Run.”

An Emmy and Grammy winner, Fallon is a conduit for continuing the upward trend for digital traffic and social media activity for the Globes. The 2016 telecast generated 4.4 million tweets on Twitter and 19 million posts, comments and likes from more than nine million users on Facebook. Like other late-night hosts, Fallon has taken to making videos that can be viewed at any time and then grow into viral sensations. “The Tonight Show” has attracted 11.6 million digital subscribers and tallied more than 5.6 billion online views.

The Hollywood Foreign Press Association, the Los Angeles-based group made up of foreign journalists who sponsor and vote for the Golden Globe Awards, said the deadline for submitting nominations is Oct. 31. The nominations will be announced on Dec. 12.

While it’s too early to predict who, besides Fallon, will appear, the ceremony kicks off the awards show season. At the last event, Hollywood’s leading ladies pulled out all the stops in the style department. Cate Blanchett described her bias-cut pink net and fringe Givenchy gown as “a creature” and Brie Larson made her debut as an A-list actress on her way to an Oscar in a fittingly gold beaded Calvin Klein Collection dress with side cutouts.

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