JOINING THE APP RACE: Prada’s first iPad app has made its debut. Following the launch in October of a limited-edition art book by illustrator Richard Haines, who created a series of drawings based on Prada’s men’s wear fall 2012 collection, the Italian company has launched Il Palazzo, an app available on iTunes only for iPad.
Developed by Hollywood-based visual-effects specialist James Lima, the app enables visitors to take a tour into a virtual palazzo, which will serve as a digital platform to present a series of the brand’s capsule collections and special products. Il Palazzo currently shows the Prada men’s and women’s Portrait sunglasses collection, while, later this month, it will unveil the Bloom jewelry range, consisting of necklaces, bracelets and earrings featuring flowers set in plexi frames.
This story first appeared in the November 6, 2012 issue of WWD. Subscribe Today.