VINTAGE SIMKHAI: Jonathan Simkhai’s oil drip motif will be featured in his ready-to-wear collection during his first runway show at New York Fashion Week.
It will also appear in a less obvious place — on a wine bottle. Simkhai designed the label for Club W, a direct-to-consumer winery and online community for wine enthusiasts. The label, which resembles a white asymmetric spider web against a black background, will appear on the 2014 Santa Ynez Valley Savignon Blanc, available this week. Simkhai, who has a distinct sport-meets-design aesthetic, drew inspiration for the initial art work from a fabric swatch. “We wanted the label to appear three-dimensional, yet simple,” he said.
Designing the wine label involved choosing a wine that matched his palette and design sensibility, a task Simkhai was not averse to. “We sampled from an incredible collection of vineyards in California,” he said. “Our members look to us to guide them in wine discovery,” said Brian Smith, Club W’s chief wine officer. “Collaborating with other creatives on projects where we can tap their unique sensibilities is what sets this company apart.” Simkhai follows in the very accomplished fashion footsteps of Karl Lagerfeld, who in 2010 sketched a label for the 2009 Rauzan Segla vintage from a second growth Bordeaux estate owned by the Wertheimer brothers, who also own Chanel. Unlike Lagerfeld, who is known to shun alcohol, Simkhai, a memberof the Council of Fashion Designers of America’s Fashion Incubator Program, does imbibe. “I love to wind down after work with a Cabernet, rose or Savignon Blanc, depending on the season,” he said. “Somewhere down the road, when I can devote adequate space, I would like to have a wine cellar. Right now, I’d be happy with just a wine rack.”