JOY TO THE WORLD: Louis Vuitton already has handbags, luggage, shoes, scarves, watches and ready-to-wear. Now the luxury house can add its own tune to the mix. On Friday night, Vuitton will host the Young People’s Chorus of New York City at its Fifth Avenue maison. The group is the first-ever recipient of the Louis Vuitton Inspiration Grant, and it is expected to unveil the “Louis Vuitton Inspiration Song” to the invite-only crowd, which was inspired by Bruno Aveillan’s Louis Vuitton film “A Journey.”
“The inauguration of the Louis Vuitton Inspiration Grant, which recognizes the accomplishments of exceptional youth arts programs, is a reflection of our deep commitment to arts education here in North America,” said Louis Vuitton North America president and chief executive officer Valerie Chapoulaud-Floquet.
This story first appeared in the December 16, 2011 issue of WWD. Subscribe Today.