HOUSEQUAKE: Coinciding with a rare glimpse of sunshine in Paris, Thursday night’s opening of the new Jérôme Dreyfuss handbag store on the Left Bank turned into an impromptu block party. Guests spilled out on the pavement and across the road from the new women’s store at 4 Rue Jacob to the designer’s inaugural store at number 1, which has been turned over to his fledgling men’s line.
“It’s the first day of summer, so we’re all very, very happy and in a very, very good mood,” Dreyfuss said. “We’re just trying to do something fun in Saint-Germain-des-Prés. We’re in Paris — let’s wake up Paris!” Guests included his wife, Isabel Marant — whose own store is literally a couple of doors away — in addition to fellow designers Bruno Frisoni, Peter Copping, Xuly Bët and Hervé van der Straeten, and French actresses Zoé Félix, Alysson Paradis and Mélanie Doutey.
Dreyfuss noted that the 1,100-square-foot women’s store, his third in Paris, features mobile walls inspired by midcentury furniture design and architecture. “I like to approach architecture the way I approach bags, which is to have form follow function,” he explained. This summer, he is heading to the U.S. West Coast to scout for possible store locations in Los Angeles.
Designer Ora-Ïto, meanwhile, was gearing up for the soft opening in July of his latest project, Hôtel O, near the Place des Victoires. “The rooms are like little capsules,” he said of the boutique hotel, which will feature just 29 rooms in his signature organic style.