OBANDO TAKES PARIS: After seven years showing at New York Fashion Week, Los Angeles-based designer Juan Carlos Obando is ready to take on the City of Light. Obando will present his Fall 2015 collection March 4, with the formal invitations and location forthcoming. “Our market is rapidly growing in Paris, so it made sense to speak to that customer, and let our business grow organically from there,” he said.
Obando, a self-taught designer and former advertising creative director who launched his line in 2007, is also debuting his first print ad campaign, website and e-commerce platform for spring 2015. Shot, directed and styled by the designer, the ad “combines my passion for fashion and graphic design. Putting the company through this branding exercise has enabled my vision to fully blossom and focus on elements that elevate the collection, from its voice to its packaging,” he said.