MILAN — Gucci said Julia Roberts, already a member of the advisory board of its charity Chime for Change, has become a curator of Catapult, which is billed to be the first crowd-funding platform dedicated to advancing the lives of girls and women.
This story first appeared in the September 27, 2013 issue of WWD. Subscribe Today.
As a global ambassador of United Nation’s Global Alliance for Clean Cookstoves, Roberts has decided to share on her Catapult page three projects supporting people impacted by harmful cooking smoke every day. They include an online knowledge hub alerting people to use clean stoves and fuels; a project developed with the UN World Food Programme aiming to provide women in Darfur with efficient stoves, and The Maasai Stoves & Solar Project’s initiative focused on setting up especially designed stoves and chimneys in Tanzania.
“I Chime for Change because I strongly believe that cooking shouldn’t kill,” Roberts said. “One of my favorite pastimes is cooking a meal and enjoying it with my husband and children. But when I learned that the seemingly simple act of cooking is a death sentence for four million people each year, mostly among women and children in developing countries, I had to act. I hope the supporters of Chime for Change will help me save and empower millions of women and children’s lives through clean-cooking solutions.”
Roberts is the latest celebrity to join Catapult, which already has Gucci creative director Frida Giannini, Salma Hayek Pinault and Beyoncé Knowles-Carter as curators.