WINDOW TREATMENTS: Julien Macdonald was commissioned by the British Fashion Council to design an installation for the windows of London’s Mayfair Hotel, which were unveiled today.
Known for his high-octane women’s wear, Macdonald created shiny graphic prints, which were cast onto the windows. Six windows of the London hotel were decorated with high-tech touches including mirrored, laser-cut vinyl and a series of ombré metallic panels.
Macdonald took cue from inspirations from his spring collection, which he will be shown Sept. 17, such as his recent trips to the Maasai Mara in Africa, and Tokyo.
“The creative process was amazing,” Macdonald told WWD. “The entire concept came from our soon-to-launch spring 2017 collection. I wanted the windows to mirror the inspiration of the collection and was drawn to one of my hand-sketched embroidery designs, which we re-created on a larger scale as the focus for the windows.”
“I constantly get inspired by places I travel to around the world,” added Macdonald. “I just recently completed a marathon for the Tusk Trust where I had the pleasure to run with the Maasai Mara in Africa. I have also been to Japan and found the unique architecture and culture of Tokyo very inspiring. I like the mixture of old and new and the contrasting juxtaposition of the traditional along with the multicultural, high-tech society.”
The designer has partnered with various companies and brands in the past on a range of projects. Macdonald has an ongoing collaboration with Swarovski, as the designer incorporates the Austrian crystals on custom dresses. He recently worked with Beyoncé on a series of custom-made outfits for her “Formation” tour. In 2013, he took part as a contestant on BBC One’s “Strictly Come Dancing.” He also appeared as a judge on “Project Catwalk,” the U.K.’s version of “Project Runway,” which aired from 2006 to 2008. Macdonald also appeared as a judge on “Britain’s Next Top Model” in 2010.