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Norma Kamali Launches Campaign for a Cause

The designer is out to stop the objectification of women.

KAMALI’S CAUSE: Norma Kamali launched a campaign Thursday to stop objectification of women. She unveiled the Web site stopobjectification.com and is asking women to post their most powerful body part, with an empowerment statement.

In a letter on the site, Kamali writes, “As a fashion designer, since 1967, I have seen women taken under by feeling not pretty enough, thin enough, or in the right fashion. Decade after decade I wondered why we are so easily undone and I realize now that objectification is the main reason. Objectification is experienced in the workplace, and the home, and in all types of media and advertising. The most common, especially in a city like New York, is objectification on the street.” She’s asking women to turn the camera around and take the photo and post it on her Web site.

This story first appeared in the September 7, 2012 issue of WWD.  Subscribe Today.