KARDASHIANS’ LONDON BRIDGE: The Kardashian Kollection keeps on growing. Jupi Corp., which produces the line, has teamed with Brit dress label Lipsy London for Kardashian Kollection for Lipsy, set to debut in the U.K., Spain and the Middle East in October.
The collection will have a higher-end feel and price point that the sisters’ initial U.K. foray, a range for Arcadia brand Dorothy Perkins that debuted last fall. Ranging from 30 to 150 British pounds, or $45.36 to $226.81 at current exchange, the collection features sequined biker jackets and feathered coats among other embellished pieces.
This story first appeared in the July 17, 2013 issue of WWD. Subscribe Today.
“The two customers are very different, and we’re taking it up a notch from where we launched,” said Jupi Corp. president Bruno Schiavi, adding that he’s also launching a Kardashian kids’ line next year. Jupi is also launching a new luxury comfort shoe line called Maggie Lu next month at FN Platform headed by former Jimmy Choo and Taryn Rose chief executive officer Andrew Forbes, as well as an e-commerce dress site in late August.
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