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Karl.com Gets a Makeover

The updated platform has three main sections: homepage, shopping “sektion” and “kollections.”

KARL.COM 2.0: Karl Lagerfeld’s Web site has been revamped to include a broader fashion component.

 

This story first appeared in the September 17, 2012 issue of WWD.  Subscribe Today.

His affordable Karl women’s collection can now be purchased exclusively online through the link to Net-A-Porter, which ships to 170 countries. The e-tail section for Karl Lagerfeld Paris’ men’s line is “coming soon,” according to the site.

 

The “Kollections” area features Lagerfeld’s most recent collections, including Karl fall-winter 2012 women’s and men’s, Karl Lagerfeld Paris 2012 women’s and men’s and Lagerfeld fall-winter 2012.

 

Despite all the changes, never fear. Karl.com remains home to his pithy “Karlisms,” such as: “I’m living my memoir, I don’t need to write it.” And there’s: “I know how annoying, impossible and hard to please I can be. I wouldn’t recommend myself as a guest to anyone.”

 

The quotes are found on the site’s homepage — still under the “World of Karl” section — which also links to other subsections chockablock with photomontages, including Fashion and Places, giving an insight into the designer’s favorite things. Under Art & Culture, Lagerfeld suggests Paris’ Biennale des Antiquitaires, for instance.

 

Karl.com went live in March.