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KATE SPADE GOES PAPERLESS: The go-to destination for paperless online invitations, Paperless Post, has tapped Kate Spade New York as its first fashion partner on a collection of cards to be unveiled today. The new offerings at paperlesspost.com — with a user base that sends over 40 million e-cards per year — includes over 70 customizable card options and nine envelope liners that will retail from 15 to 30 cents per card (depending if the user opts to include liners, envelopes, etc). Consumers can expect Kate Spade’s usual dose of whimsy from the selection of holiday and New Year’s cards (singing dachshunds in colored “Fa La La” sweaters or giraffes and zebras wearing reindeer horns, for example), as well as an ample selection of all-year-round options printed with paper airplanes or a “hello, my name is” sticker. “The Kate Spade New York brand brings a lot of joy and wit to our offering, from the colors to the patterns to the quippy copy. The voice is strong, fun and great for entertaining,” Paperless Post chief executive officer and co-founder James Hirschfeld told WWD.
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