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The girl next door would like to occupy a bit more real estate in the beauty world.
Katie Holmes —who inked a cosmetics deal with Bobbi Brown last September and bought into Alterna hair care in January — is launching the Bobbi & Katie Collection with Brown in September and planning her next entrepreneurial steps in the beauty category.
“I’m interested [in doing a fragrance],” Holmes told WWD from the Manhattan set of her latest movie, “Mania Days,” in which she stars as a manic-depressive poet. “We all need a little help in smelling good, especially in the summer in New York City!”
Holmes said her passion for the beauty industry has been fueled by her positive experiences with Bobbi Brown and Alterna over the last year. “I’m open [to more roles in beauty],” said Holmes. “I’ve had wonderful experiences with both Bobbi Brown and Alterna, and it’s nice to be a part of companies that have such integrity.”
By all accounts, the Brown-Holmes partnership has been a lovefest. “I’ve loved every minute of it — Bobbi is so creative and so smart. I’m very inspired by her,” said Holmes, who cites Brown’s willingness to collaborate rather than dictate and to listen with an open mind, and her creativity, as qualities she admires. “I’ve also really enjoyed working with Alterna. We haven’t created shampoo together, but it’s been equally satisfying. I’m proud to be a part of both.”
And Brown is equally besotted with Holmes. “Katie’s not just a face, she’s a true partner,” said Brown. “She’s ridiculously beautiful, and she really has a feel for what women want and need. She has a great eye for color and design.”
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