KEEN ON JEANS: Printemps is pulling out the stops to help its customers find the perfect jeans. The French department store chain has launched a search for 10 denim experts to staff the renovated fourth floor of its flagship Boulevard Haussmann store in Paris, dedicated to contemporary fashion. Applicants are invited to apply on the Web site denim-rockruitment.fr for the opportunity of winning one of 70 VIP passes to attend the “So Rock’Ruitment” event, which will put them through speed-dating rounds and selling simulations to select the winning team. The renovated space is due to be inaugurated in May.
March 20, 2012