Neiman Marcus is doubling down on the Jenner girls and their Kendall + Kylie collection, first with the contemporary line’s debut spring 2016 collection, which the Dallas-based retailer is selling, and also with today’s e-commerce pre-sale of an exclusive, elevated nine-piece collection, part of the #OnlyatNM program.
Inspired by favorite vintage pieces and their current closets, the sisters created the nine pieces in an effort to bring shoppers one step closer to emulating their much-documented personal styles.
Pieces include a long, red cutout dress retailing for $575 and a black-and-white striped V-neck wrap top for $245. Other items include a black silk jumpsuit and a leather short, allowing the sisters to use finer fabrics and details than in their regular line.
Said Kendall Jenner, “We are so excited to have our exclusive collection for #OnlyatNM. In our own way, we wanted to replicate our favorite looks and fabrications and bring them to the Neiman Marcus customer with a fresh perspective.”
Added Kylie Jenner, “We pushed ourselves to help curate the very best pieces to be a part of this collection. We love Neiman Marcus as a brand, so we knew we had to focus on creating timeless, chic pieces that their shopper would love.”
This is the sister’s most elevated fashion project to date. In 2012, they launched a juniors collection with PacSun and in 2015 they collaborated with Topshop to create a series of California-inspired capsule collections. Hoping to develop a more mature image in the fashion world, they launched the Kendall + Kylie ready-to-wear and shoe collections for spring in major department and specialty stores.
To celebrate the launch of the Kendall + Kylie #OnlyatNM collection, Neiman’s senior vice president and fashion director Ken Downing will host a private poolside dinner with the sisters on Thursday evening at the Peninsula Hotel rooftop in Beverly Hills. The event, sponsored by Visa, will afford top customers and a selection of media and influencers to view the collection in person before it lands in all 42 stores on April 7.