DOUBLE DUTCH: Kenzo is the latest brand to officially switch to a co-ed show format. The Paris-based house, which tested the format in June, today revealed plans to present its fall 2017 men’s and women’s collections together in one show in January.
The show will take place late on Jan. 22, at the close of the Paris men’s collections and on the eve of couture week.
The house said it “will continue in this tradition in seasons to come mixing in new collaborators, venues and cultural elements,” with its new combined men’s and women’s shows to be staged in January and June.
Marking their fifth anniversary as the brand’s creative directors, Humberto Leon and Carol Lim this year released their first scent for the house, dubbed Kenzo World; collaborated on a global partnership with H&M, as the first LVMH Moët Hennessy Louis Vuitton-owned brand to do so, and released two films with writer/directors Sean Baker and Carrie Brownstein.
Gucci, Dsquared2, Burberry and Tom Ford are among other brands that have opted for co-ed shows.