SURPRISE PARTY: Kenzo is known for spectacular catwalk finales, so get ready for an even bigger production when the French label takes over the Cirque d’Hiver on Oct. 5 for a tribute celebrating its 40th anniversary.
But first, the brand’s designer Antonio Marras had his eponymous collection to deal with. Kenzo chief executive James Greenfield, attending the Marras display in Milan, kept tightlipped about the upcoming Paris event. “It’s a performance, let’s put it that way, just going back into the archives,” he teased.
Kenzo has rolled out limited-edition products, including a silk scarf, to mark the milestone, and in November, Rizzoli International will publish the first monograph dedicated to the brand. The book will be available in a hardback edition printed in three different patterns, priced at 55 euros, or $75. A deluxe edition, sold exclusively in Kenzo boutiques, will come with a bag in a patchwork of different fabrics, retailing for 140 euros, or $180.
“It’s really done with everything Antonio can bring to it in terms of the wow factor, because it’s very 3-D, it’s very visual, there are pop-ups, there’s a lot of things happening,” said Greenfield.