FASHION FIGHTS VIOLENCE: Following the launch of its White Ribbon for Women antiviolence campaign in collaboration with Stella McCartney, the Kering Foundation has simultaneously spearheaded a digital initiative to spread awareness: #BeHerVoice, involving content across its Web site and social media.
“Did you know that 1 in 3 women in the world are beaten, raped or otherwise abused in their lifetime? This means that statistically, we are surrounded by victims of this abuse. We all have a duty to act and a role to play,” François-Henri Pinault, chairman and chief executive officer of Kering, says in a video that was published earlier this week to launch the campaign.
A testimony from American professional surfer Kelly Slater — who has recently partnered with Kering on the launch of his brand — has also been shared on the Kering Foundation Web site. “I’ve seen my own mother suffer abuse during her lifetime; a lot of emotional abuse and physical abuse, too. There are just no words I could put to accept that from a man,” said Slater.
In order to increase its impact and reach, the Kering foundation is focusing on domestic violence in Asia and the Americas, as well as Western Europe. In doing so, the team works closely with women’s counseling centers across these areas and has offered two grants valued at 30,000 euros, or $32,000 to We End Violence in the U.S., an antiviolence organization, and to the Starfish Project in China, a socially responsible jewelry business operated by women.
Testimonies of women, from across the world, who have suffered from violence are to run on the Web site until Nov. 25, coinciding with the International Day for the Elimination of Violence Against Women. On Thursday, a poignant account of a young woman’s experience on finding out she had been excised, as a newborn, will be shared.
Celebrities such as Johnny Depp, Paul McCartney and Drew Barrymore have taken to social media to share their support for the cause, sharing photos of themselves with the White Ribbon badge designed by Stella McCartney.