GIRLS ON FILM: Kering is deepening its ties with cinema.

Having signed a five-year-deal with the Cannes International Film Festival, the French luxury group said Monday it would launch the first edition of “Women in Motion,” an event highlighting women’s contributions, at this year’s festival, which is slated to run from May 13 to 24 on the French Riviera.

Throughout the competition, Kering and the Festival de Cannes are to host talks focusing on a number of issues including women’s status, their representation on screen and within the film industry, as well as their perspectives behind the camera.

“The artistic sensibility of women and the specific nature of female narration are an integral part of the richness of cinema. The ‘Women in Motion’ program does not just aim at highlighting the talent of women in cinema, but also emphasizes the interest of their work for audiences. Enhancing their visibility is essential when we consider the impact that films have on our ways of thinking and, ultimately, our everyday behavior,” said Francois-Henri Pinault, Kering’s chairman and chief executive officer.

As of 2016, Kering is to launch two “Women in Motion” Awards: one recognizing “a significant contribution to the cause of women in cinema,” the other celebrating “a young and talented female filmmaker,” the group said.

Ahead of the launch, Kering will give away an exceptional “Special Award” on May 17 during a “presidential dinner” hosted by Pinault; Pierre Lescure, president of the Cannes International Film Festival, and Thierry Frémaux, the festival’s general delegate.

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