GIDDY UP: Adam Kimmel is giving “cowboy diplomacy” a good name. The men’s wear designer tapped photographer Jim Krantz, who used to shoot the Marlboro ads, to help present his collection during Men’s Fashion Week in Paris. “It’s Roy Rogers meets the Marlboro Man,” said Kimmel. Krantz travelled to Moab, Utah, for a shoot—using local ranch hands and artist Dan Colen as models—on the same ranch where Kranz previously shot the cigarette ads. On Thursday, the Yvon Lambert gallery in Paris will exhibit the fashion photos and a supplementary video by Kimmel’s friend Meredith Danluck, who recently screened her bullriding documentary, “Ride,” at MoMA in New York. “It’s all really going to evoke the feeling of the West,” said Kimmel, whose collection incorporates Western wear details like yokes and piping, but made in Italy. “I love the idea of a luxury cowboy.”

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