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Kipling Pops Up in New York’s Grand Central Terminal

For two days, Sept. 17 and 18, the accessories brand will take over Vanderbilt Hall to promote its latest collection, named Always On.

KIPLING HITS GRAND CENTRAL: Kipling is launching its latest collection, named Always On, in a grand fashion. For two days, Sept. 17 and 18, the accessories brand will take over Vanderbilt Hall in Grand Central Terminal to promote the new line. The “Make Happy” hub will feature massage parlors, nail stations and charging areas. The hall will also feature photo booths for guests to share their experience via the #KiplingAlwaysOn hashtag. Products from the collection will be displayed.

Aimed toward the young professional woman, the line features new textures and materials for the brand, such as cotton raffia, nylon laser-cut weaving and vegan accents. The collection will be available at Kipling stores and select Macy’s locations beginning today. Prices range from $69 to $169.

This story first appeared in the August 25, 2014 issue of WWD.  Subscribe Today.

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