Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- WME IMG Annouces Representation of Jeremy Scott
- Victoria’s Secret Extends Italian Retail Network
- Experience the Met Gala Red Carpet in 360-Degree Virtual Reality Video
More Articles By
Kipling North America has signed YouTube star Megan Nicole as the face of its back-to-school range. The campaign, titled #Back2Kipling, will include a yet-to-be announced social-media contest, digital and print advertising and in-person promotions.
Julie Dimperio, president of Kipling, cited Nicole’s “individual style, vibrant personality and creative vision” as reasons for signing the aspiring singer. Nicole’s YouTube page boasts more than 2.5 million subscribers, and features videos of the 19-year-old playing original and cover songs.
The Kipling b-t-s collection includes backpacks, cross-bodies and accessories, all done in Kipling’s lightweight crinkle nylon. The range will be available in select Macy’s stores, as well as Kipling stores and online, beginning in July.