MILAN — Kiton has found a new, prestigious home in Milan.
On Wednesday, the Neapolitan tailoring company announced it has acquired Palazzo Ferré, the more than 47,000-square-foot building on Via Pontaccio which housed the Gianfranco Ferré label for 14 years.
Ferré’s brother Alberto Ferré put the building on the block in October 2012, after the spring-summer 2013 show of the Gianfranco Ferré label, currently controlled by Dubai-based Paris Group. The second floor of the building, which will undergo a conservative restoration, will feature Kiton’s showroom and commercial offices, while the first floor will host a tailor’s shop. The inauguration will be celebrated with an event on Jan. 12, during the next Milan men’s fashion week.
“We found the ideal home to welcome our clients and show Kiton’s quality and excellence in this building,” said Kiton chief executive officer Antonio De Matteis.
“We strongly believe that this space can be an open door on our reality and on our way of interpreting the Made in Italy and the high-end craftsmanship, which are the elements that marked the label’s history, tradition and success,” he added.
“I’m very satisfied,” said Alberto Ferré. “The space which my brother Gianfranco loved so much becomes the home of an Italian brand which is prestigious, attentive and respectful of tradition and excellence.”