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Heidi Klum Ramps Up New Balance Partnership

The “Project Runway” host is making her signature activewear and sneakers more performance-driven.

KLUM WORKING IT ALL OUT: Anyone who follows Heidi Klum on Twitter or in the tabloids knows that she is not one to sit idle. Now the “Project Runway” host is ramping up her New Balance partnership to make her signature activewear and sneakers more performance-driven. For the first time, starting today, the Heidi Klum for New Balance collection will be sold exclusively at Lady Foot Locker stores in the U.S.

Sidelined from running due to a broken toe last summer, she continued to dole out health, fitness and other advice via Heidi Klum on AOL.

This story first appeared in the February 26, 2013 issue of WWD.  Subscribe Today.

Klum will show off the new 12-piece moisture-wicking athletic line during an event in Los Angeles on March 14. And the timing is somehow fitting, since the first commercial of her digging into a Carl’s Jr. hamburger makes its debut next month.

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    […] 5. Heidi Klum is making her signature activewear and sneakers for New Balance more “performance-driven,” whatever that means. [WWD] […]

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