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KRIZIA CLUES?: Shenzhen Marisfrolg, the Chinese fashion company that is buying Krizia, showcased two of its brands as part of Beijing Fashion Week on Saturday evening. The runway show featured the fall collections of the more commercial Marisfrolg brand and the newly launched ZhuChongYun designer label. Zhu Chongyun, chief executive officer of Shenzhen Marisfrolg, designs both brands and will take over the creative direction of Krizia when the deal is finalized next month.
The looks from Marisfrolg were clean and romantic, using powder pinks and blues to give a light, feminine feel to oversize wool overcoats, leather culottes and cotton cigarette pants. ZhuChongYun, which the company considers to be a more “avant-garde” brand, took a bolder approach, combining traditional Asian apparel elements such as wraparound tops, flowing trouser suits and tunics with cutting-edge Italian fabrics like brushed Neoprene.
This story first appeared in the March 25, 2014 issue of WWD. Subscribe Today.
“I wanted to take a type of material, which is normally used in sportswear, to a simple, modern effect, and turn it into something elegant, stylish and luxurious,” Zhu said postshow.
Still, the designer warned fashion observers that they shouldn’t consider the shows a precursor for what she will do at Krizia.
“Krizia will be different from the two collections you saw tonight. Krizia will stay true to its Italian heritage,” said Zhu, who added that Krizia will continue to be based in Italy. “I will not be incorporating Oriental elements into my designs for Krizia.”