ART ATTACK: La Prairie continues linking up with artists, most recently in Paris’ Triple V gallery on Tuesday night to help celebrate the 30th anniversary of the Swiss brand’s Caviar collection.
Jean-Baptiste Grosdidier, general manager of France for the company, called La Prairie “the artist of formulation.”
“We asked five artists to create [pieces] thinking of La Prairie and the exclusive Cellular Complex,” the executive explained.
For the Paris show, Paul Coudamy built a sculpture, called “Living Cells,” reminiscent of a cellular structure with black balls — like caviar — attached to sections. In another one of his pieces, called “Solid Frequencies,” sound waves emitted by a person’s arm and hand caused little white balls to jump around in a large glass tube.
Cinq Fruits displayed large-sized photographs reminiscent of the link between beauty and science. While Bonjour Lab and TremensS also created two other pieces especially for the exhibit.
It’s been a busy few months on the art front for La Prairie. In March, the brand launched a digital takeover of its Instagram account, @laprairie, by six Swiss artists. Then in June, the company partnered with Art Basel for the first time.