Lacoste will be on and around Central Park’s Summerstage when the first France Rocks Summerfest launches later this month.
As a sponsor of the Fête de la Musique event, the brand will provide freebies in the VIP area at the Summerstage on June 21. Polo shirts might not be omnipresent in many music festivals, but they will be well-represented at this particular event, which will be part of what will be a seven-week extravaganza. Lacoste will outfit staffers in its iconic version, and offer its apparel to performers Charlélie Couture, La Femme, General Elektriks and Yael Naim, as well as notable guests.
Running from June 3 to July 23, France Rocks Summerfest will be the first major French music festival in New York, featuring 30 French music acts in indie pop, rock, electronic, jazz and world music. To help increase the crowds in the various venues, Lacoste will promote the partnership with in-store giveaways in its three New York boutiques. The brand will start touting the initiative on June 10. One winner in each New York location will receive two tickets to the June 21 concert in Central Park and $500 worth of Lacoste apparel, no purchase necessary to enter.
The Nigerian-German singer, songwriter and actress Ayo, who has sold more than 1.5 million albums in 40 countries, will be at the Lincoln Center Atrium on June 23. Attendees may catch a song or two from the stylish performer’s new album “Ticket to the World.” On June 28, Lisa Simone will perform and there will be a screening of the documentary about her mother Nina, “What Happened Miss Simone?” in Brooklyn’s Herbert Von King Park. The French male duo Her is also on the roster for the seven-week festival with a performance set for June 14 at the Standard Hotel, East Village on Cooper Square.