A rendering of the Lacoste store in Westfield World Trade Center.


TENNIS TIME: Lacoste, which opened a 3,400-square-foot store at Westfield World Trade Center in New York on Tuesday, will stage an exhibition titled “L Comme Légende, L Comme Lacoste,” which honors the brand’s heritage since its founding in 1933 by René Lacoste.

Taking place in the Oculus at Westfield World Trade Center from Aug. 25 through Sept. 5, the exhibition highlights milestones in the brand’s history. It features clothing, objects, photographs and documents that bring the brand to life. Objects on display will include René Lacoste’s tennis trophies, vintage tennis apparel, a one-of-a-kind polo created in collaboration with Brazilian design duo the Campana brothers and artistic interpretations of the Lacoste crocodile.

Lacoste is the first retailer to host an event in the Oculus event space.

“Lacoste has a rich sporting history that is very relevant and timely, given the growing influence of sports and ath-leisure in the fashion industry,” said Joëlle Grünberg, president and chief executive officer of Lacoste North America. Lacoste’s new store features such design elements as a tennis court wall, a video wall and a dedicated leather goods room and footwear wall featuring an oversize version of Lacoste’s crocodile logo.

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