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Karl Lagerfeld Opening Shop in London

The designer's brand is gearing up to open its first store in the U.K. come March 14, a 2,690-square-foot flagship at 145-147 Regent Street.

The London Karl Lagerfeld store will be the brand's largest in Europe.

LAGERFELD TO HIT LONDON: The Karl Lagerfeld brand is gearing up to open its first store in the U.K. come March 14, a 2,690-square-foot flagship at 145-147 Regent Street, where Hackett stood before it relocated farther along the street late last year.

The space, the Lagerfeld brand’s largest European store to date, will be decked out in the label’s signature decor, which incorporates mirrors, walls of light and black and white design details. The space will carry the Karl Lagerfeld’s men’s and women’s ready-to-wear collections, along with categories such as handbags, leather goods, footwear, eyewear and scarves.

This story first appeared in the February 7, 2014 issue of WWD.  Subscribe Today.

Technology will also play a part in the store, with iPad minis integrated into the display racks so shoppers can view the collection online while in the store, while iPads will act as a digital guest book, on which shoppers can leave notes for Karl Lagerfeld himself. In addition, customers will be able to snap photos of themselves trying on Lagerfeld’s designs via touch screens in the fitting rooms.

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