HOT AND COLD: Mary’s little lamb may have been white as snow but Gwen Stefani’s new L.A.M.B. for Burton outerwear collaboration is all brash patterns and street-style details and will be hitting slopes come fall.
Making its debut at the SIA Snow Show in Denver, ending today, the 10-piece collection is set to begin retailing at Burton flagships and online at burton.com this September. Wholesale prices will range from $20 for an acrylic beanie to $180 for a down jacket. “The pieces are a unique mash-up of Gwen’s bold style combined with on-mountain functionality,” said chief creative officer Greg Dacyshyn, who hopes the collaboration will ignite other projects.
This story first appeared in the February 5, 2013 issue of WWD. Subscribe Today.
The line includes parkas trimmed with the designer’s signature Rasta stripes or houndstooth patterns, as well as punky details like oversize zippers and military quilting. “The clothing itself is really technical. We haven’t done that before so it was a new challenge,” said Stefani. “We worked really hard on the pants. You don’t think of snowboarding pants as being superflattering by nature so we tried to mix masculine and feminine, which we always do, and give them a really cute fit, then added a tuxedo stripe for that edge.”