LAPO’S WAY: A new book by Lapo Elkann, the founder of the Italian Independent brand and one of the Agnelli heirs, called “Le regole del mio stile” (“The rules of my style”), hit bookstores on Sunday. Through its 192 pages, all in color, Elkann, known for his stylish and sometimes quirky approach to fashion, offers his vision and advice on this subject. Readers with iPhones will have additional and interactive content available through the App Ar-Code mobile platform based on Augmented Reality. Elkann is negotiating an English version of the book.
This story first appeared in the December 26, 2012 issue of WWD. Subscribe Today.