L’APP FROM L’WREN: L’Wren Scott has launched L’app, a free mobile app now available for iPhone and iPod Touch. The app is an inside look at Scott’s inspiration and design process. It features images culled from the designer’s Instagram, Facebook and Twitter accounts.
The app showcases the designer’s most recent collections and look books of content spanning her signature scent to accessories. L’App was designed by Scott and was developed by Silicon Valley-based Kerris Media, in collaboration with The Mobile Lab, headquartered in New York.
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This story first appeared in the November 19, 2013 issue of WWD. Subscribe Today.