The luxury jewelry and accessories label Lara Bohinc has unveiled a new image online. Today, the company launches a newly designed Web site and online store, which carries creative director Lara Bohinc’s entire product range, from scarves and handbags through to fine and costume jewelry. And to appeal to the London-based label’s global customers, the site will ship free of charge to the U.K., Europe and North America. Ernst Malmsten, chief executive officer of Lara Bohinc and co-founder of the innovative but eventually financially unsuccessful site boo.com in the Nineties, said: “Using the foundation of the strong and highly attractive product range that we have built up over the past few years, our new ecommerce site will help us achieve rapid growth internationally.” Bohinc added that the site has been developed “to make the shopping experience easy.” “I am very excited that all our customers around the world can now see the full range of our beautiful products in one place and around the clock,” she said.
April 12, 2011