IN WITH THE NEW: French fashion house Leonard will open its first stand-alone store for its secondary line Leonard Fuchsia in September. The unit will take over its existing flagship at 36 Avenue Pierre 1er de Serbie in Paris, said Leonard managing director Nathalie Tribouillard-Chassaing.
“It will be home to a more accessibly priced collection, in the same luxurious vein and in line with the image of Leonard Paris,” she said.
Launched in 2008, Leonard Fuchsia is expanding from capsule collections of swimwear and skiwear to a full range of chic sportswear separates, built around the house’s signature prints.
The fall collection offers boyish looks incorporating patterned items with more casual pieces such as sweatshirts and biker jackets. Prices range from 250 euros to 1,000 euros, or $285 to $1,130 at current exchange rates.
Leonard recently tapped Christine Phung as director of creation. For its resort 2017 collection, she applied floral patterns to silk jersey dresses and tailored items alike, signaling a move toward a more structured aesthetic.