FLATS AT LEVEL: Level Shoes is launching an exclusive capsule collection next month to celebrate a perennial resort favorite: the espadrille. The world’s largest shoe store tapped three ready-to-wear brands to design the collection: All Things Mochi, South Parade and Mary Katrantzou.
“The espadrille has been a trend for three seasons consecutively and we saw this collaboration as an opportunity to give new meaning to a very popular silhouette. Each of these designers lent us their unique identity to create something special for the region and our global guests,” said Alberto Oliveros, head buyer at Level Shoes.
All Things Mochi designer Ayah Tabari, a Dubai-based brand with a strong international following, launched her line of rtw three years ago, hinged on bohemian-inspired pieces featuring embroidery from different regions of the world.
The designer has created 10 styles, each representing the artisanal fabrics of countries that have inspired her craft. “The espadrilles are hand-embroidered, comfortable and fun,” she said, noting some of her most popular styles in the region have been the Palestinian collection. But globally her Spanish embroideries sold well. Both motifs figure in her collection for Level.
Miami-based luxury streetwear brand South Parade is also producing footwear for the first time with Level, translating their playful graphics onto 15 espadrilles for women and men.
“The espadrille is an extension of our streetwear, and a reflection of what our customer already likes to wear,” said husband-and-wife duo Tania San Miguel and Lorenzo Stefanini. Playful slogans on the shoes include “Martinis and Manolos” and “I don’t do mornings.”
Katrantzou, who does regular footwear collaborations with Gianvito Rossi and Adidas, said “I’ve never done an espadrille before, and I loved it. It’s seasonless and comfortable, perfect for a global traveler,” she said, noting prints were chosen from her resort collection.
For Level, exclusive capsule collections have become integral to the store’s offering. “Giving our guests something unique that they can’t find anywhere else is very important to us,” said Rania Masri, Level’s general manager. “It’s what keeps our customers interested and constantly coming back to discover something new.”
The espadrilles will be available from April 13, retailing for $150 to $430.