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Levi’s 501 Gets Bookish

The denim label published a photo book to help celebrate its 140th birthday.

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FAN FARE: Levi’s continues celebrating its 501 jeans’ 140th anniversary. Following an exhibition at Los Angeles’ Ace Museum earlier this year, the San Francisco-based denim giant released a book commemorating how celebrities, trendsetters and fans are remixing the denim classic.

Titled “Levi’s 501 Interpretations,” the tome features 501 photos. VIPs such as Kate Bosworth, Anna Kendrick and Steven Alan were photographed wearing 501s. It also includes portraits submitted by fans, including Hirofumi Kurino, chief creative adviser of Japanese retailer United Arrows, and Menno van Meurs, cofounder of Amsterdam’s Tenue de Nîmes denim store.

This story first appeared in the July 12, 2013 issue of WWD.  Subscribe Today.

Fittingly, only 501 books were produced. “Levi’s 501 Interpretations” will be sold starting Aug. 1 at the brand’s largest locations worldwide and on Priced at $55, each numbered edition features a unique cover image and comes in a custom-made linen slipcase.

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