LEVI’S TEAMS WITH FILSON: Levi’s and outdoor supplier Filson will today unveil a co-branded range of men’s workwear and bags, which will be sold at Levi’s and Filson stores, as well as their respective e-commerce sites, beginning next week. The line includes iconic pieces from one brand’s assortment reimagined in fabrics from the partner brand, such as a Levi’s Trucker jacket fashioned from Filson’s signature oil-finish tin cloth or the Filson Cruiser jacket in Levi’s rigid denim. Bags include two tote styles and a small duffel. Prices in the collection range from $50 to $228. “The Levi’s and Filson workwear collaboration celebrates each brand’s hallmark qualities,” said Bill Kulczycki, chief executive officer of Filson, which is manufacturing the collection in its Seattle factory. The two brands are planning to collaborate again on a spring 2011 offering.
This story first appeared in the August 3, 2010 issue of WWD. Subscribe Today.
THE GOOD LIFE: Longines has just added another star to its roster of brand ambassadors. Kate Winslet recently shot an advertising campaign for the watch brand, owned by Swatch Group, alongside Bollywood actress Aishwarya Rai and Taiwanese model and actress Lin Chi-ling, the existing Longines representatives. It is understood the Winslet campaign, filmed in Rome, is for a new timepiece in the brand’s DolceVita collection. Representatives at Longines declined to comment, but sources said an official announcement is expected in early September.
ARMANI’S NIGHT OUT: Giorgio Armani is set to help kick off Fashion’s Night Out in London this September. The designer, together with Alexandra Shulman, the editor of British Vogue, will host a cocktail at his Emporio Armani store on London’s New Bond Street to celebrate the U.K. event on Sept. 8. The Giorgio Armani label will also host Fashion’s Night Out events in Paris on Sept. 7, New York and Los Angeles on Sept. 10, and in Toyko and Taiwan on Sept. 11. In addition, Armani will personally host a Fashion’s Night Out event in Milan on Sept. 9. Fashion’s Night Out will take place in 16 countries this year, including the U.S., Australia, Japan, China and Russia.
A TREE GROWS: Louis Vuitton marked the one-year anniversary of its reforestation project in Japan, called Louis Vuitton Forest by More Trees, with a symposium in Tokyo last week. The talk was attended by award-winning musician and composer Ryuichi Sakamoto, who is also the founder of the Japanese nonprofit organization More Trees. The organization works with various partners and supporters to protect and regenerate forests in rural areas throughout Japan and in the Philippines. The Louis Vuitton forest is located in Nagano prefecture and its aim is to be not only beautiful, but also sustainable. Sakamoto expects the project to be long term, extending 40 years or more into the future. “It feels really good that we were able to collaborate [with Louis Vuitton],” said Sakamoto. “By working together for a number of years, I hope that we’re able to make this a truly great forest.”