LIBERTY ON TARGET: New Yorkers picked clean the Target + Liberty of London pop-up shop on Sixth Avenue and 42nd Street, forcing it to close Thursday evening, two days earlier than planned. The temporary store, which was unveiled on Wednesday at 11 a.m., was to have remained open through Saturday at 8 p.m. About 6,000 consumers visited the pop-up shop on Wednesday alone, Joshua Thomas, a spokesman said. They snapped up serving trays, handbags, bicycles and long dresses, all with Liberty of London prints. Men’s shirts, boxers and ties completely sold out on the store’s opening day. “The larger items were some of the first to go,” Thomas said. “We doubled the quantity of what we typically bring to a pop-up store in New York. We haven’t seen that [level] of purchase. We were doing crowd control throughout the day.” The store’s success was attributed in part to the high-traffic location across from Bryant Park, the mild weather and the breadth of the collection. “There’s certainly an item for everyone given that it touches nearly every product category in the store,” Thomas said. The space featured more than 12,500 spring flowers, green foliage on walls and digital projections onto larger-than-life-size products. The flowers were donated to the New York Restoration Project and will be used for projects throughout the city, Thomas said. “We never want to disappoint our guests and it’s unfortunate that we had to close early, but the good news is that the Liberty of London collection will be in stores on Sunday.”
This story first appeared in the March 15, 2010 issue of WWD. Subscribe Today.
CAMPBELL’S CLOTHES: British clothing label Ted Baker has found an unexpected collaborator in British interior designer Nina Campbell. Ray Kelvin, Ted Baker’s founder and chief executive officer, was so taken with Campbell’s floral prints when he chose them to adorn the walls of his home that he decided to work them into a capsule collection of women’s wear for Ted Baker, too. The five-piece collection — made up of a cardigan, a dress, a blouse, a scarf and a silk satin bag — all featuring Campbell’s gray and oyster colored Orchard Blossom print, will go on sale at Ted Baker stores in the U.K. and Ireland in May. Prices for the collection will start at 55 pounds, or $83 at current exchange, for a scarf and rise to 249 pounds, or $378, for a backless maxidress.
HIKING THE HILLS: Fresh from Milan Fashion Week, Roberta Armani, brand ambassador for her uncle Giorgio, zipped to the West Coast for three days, where she indulged her outdoorsy side with long walks between public appearances at Neiman Marcus in Bellevue, Wash., and in San Francisco. “It’s the best way to see a city,” enthused Armani Wednesday at the San Francisco Neiman’s, noting that, while tackling the City by the Bay’s hills, she also channeled her back-roads bike-riding trip in August along coastal California with her boyfriend and Italian bike trial champion, Vittorio Brumotti, when they rented a van and stayed at motels. “Thanks to him, I got to know California,” said Armani who, natch, rode an Emporio Armani on the trek.
COOL RUNNING: What can a top model accomplish in two hours and 19 minutes? If you’re Natalia Vodianova: running a half marathon in Paris and raising $60,000 for charity. “My legs really hurt, but it was fun and I think I will try and compete in the 2012 Paris marathon,” Vodianova said at a dinner party Tuesday night at the Paris home of Louis Vuitton’s senior vice president Pietro Beccari. Proceeds from the run went to Vodianova’s Naked Heart Foundation that aids underprivileged children in Russia. “I am going to try and organize a ball like the Love Ball, but in Paris in July, during couture with a fairy-tale theme,” said Vodianova, dressed in one of her Etam designs, layered with a Vuitton top and a black gypsy skirt by Russian designer Denis Simachev. Also at the party were Daisy Lowe, Alexa Chung and Terry Richardson. The photographer said he’s busy archiving his work on his Web site. “I am relaunching it to have films and sell things like T-shirts,” he said. Also in the works are two new books, one being the second installment of TerryWorld by Taschen.
FOR CHILE: Chilean born designer Maria Cornejo is pitching in to help earthquake victims in her homeland. She and her daughter Bibi Cornejo Borthwick, along with Narciso Rodriguez, Mickey Boardman, Waris Ahluwalia and Mara Hoffman will host the Chile Earthquake Relief Fundraiser Party at the Soho Grand Hotel Wednesday night.
LAGERFELD SALAD: Sonia Rykiel has a club sandwich (“Le Club Rykiel,” which is sans bread) named after her at Paris’ Café de Flore. And now Karl Lagerfeld has loaned his name to one of his favorite salads. The designer gave his blessing for an Alaskan king crab salad served in Jean-Roch’s new La Gioia restaurant in Paris to be named after him. Lagerfeld always orders the dish, now called the “Insalata Karl Lagerfeld” — that also includes extra virgin olive oil from Sicily, black pepper, bread crusts, sea salt and a squeeze of lemon juice — when he eats at Roch’s sister La Gioia eatery in Saint-Tropez, according to a restaurant spokesman.
MITFORD MADNESS: After nearly 75 years, Penguin has reissued one of Nancy Mitford’s earliest novels, “Wigs on the Green,” and Tatler held a party at Claridge’s to mark the occasion. Guests including the Dowager Duchess of Devonshire, formerly Deborah Mitford, Nancy’s youngest sister; Tom Stoppard; Bella Freud; Susie Boyt, and Jasmine Guinness gathered to celebrate the social comedy that — among other things — pokes fun at Diana Mitford’s husband Oswald Mosley, founder of the British Union of Fascists. Charlotte Mosley, Diana’s daughter-in-law who has edited the Mitford sisters’ letters, penned the introduction to the book. Mosley said “Wigs” is by no means among Mitford’s best work. “She was still practising her scales,” she said, adding Mitford’s writing only really gained steam after she fell in love with Col. Gaston Palewski, the French soldier and politician.