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Theodora & Callum Launches Kids Collection

Inspired by its women’s line, the collection includes vibrant print scarves, caftans and smock dresses.

LIKE MAMA: Accessories brand Theodora & Callum launched a kids’ collection this week, which is inspired by its women’s line comprising scarves and colorful resort-inspired clothing.

“Since launching Theodora & Callum, we have received countless requests from our moms to do kids’ scarves, caftans and dresses,” said Stefani Greenfield, the brand’s cofounder with Desiree Gruber. “As the collection is named after our children, it was a personal passion to create and style our prints for my daughter Theodora.”

This story first appeared in the May 29, 2013 issue of WWD.  Subscribe Today.

The kids’ collection includes vibrant print scarves, caftans and smock dresses. The price point is $65 for the scarves, $75 for the caftan and $95 for the dress. All items are available at the Theodora & Callum retail store in East Hampton, N.Y., or on the brand’s Web site.

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