Lisa Rhodes Joins Rue La La as Chief Merchandising Officer

In her role, Rhodes will oversee the site's merchandising and planning departments.

LISA RHODES JOINS RUE: Lisa Rhodes has joined Rue La La as president and chief merchandising officer.

She will report to Rue La La’s chief executive officer, Steve Davis. In her role, Rhodes will oversee Rue La La’s merchandising and planning departments.

This story first appeared in the July 28, 2014 issue of WWD.  Subscribe Today.

Most recently, Rhodes was ceo of the now-defunct Dots LLC, and before that was senior vice president of apparel at Wal-Mart U.S. She also previously was executive vice president and chief merchandising officer at Maurices. She has more than 30 years of retail experience and has held positions at Marshalls and Macy’s Inc.

Davis said, “Her extensive experience as a merchant and retail leader will complement our team and further cement the company’s role as an innovative, groundbreaking e-retailer.”

“With its success in mobile commerce, an extensive network of brand partners and focus on engaging content, Rue La La is positioned to reach a new generation of consumer,” Rhodes said. — V.M.Y.

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