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LIVING DAHL: Phoebe Dahl, the 26-year-old, Los Angeles-born granddaughter of Roald Dahl and cousin of Sophie Dahl, is charting her own fashion course in her native city. The third collection from her socially conscious clothing company Faircloth & Supply is the first to branch out from the linen pieces she launched with a year-and-a-half ago. Made from deadstock woven cotton, the 25-piece collection takes her streetwear-inspired looks a step further with new silhouettes such as a bomber jacket, asymmetrical dresses and overalls.

“I started out trying to break the stigma of linen clothing being crunchy granola-style stuff, but even linen has limitations as to what you can design,” said the former Fashion Institute of Design & Merchandising (FIDM) and London College of Fashion student, who runs her company out of her home in Silver Lake. The pieces will sell exclusively on the company’s e-commerce site beginning Thursday and range from $150 to $350. For each garment sold, the company outfits one girl in Nepal with a school uniform, school supplies and a scholarship to attend school for one year through a partnership with the General Welfare Pratisthan (GWP). Famous friends including Lily Aldridge, Olivia Munn, Evan Rachel Wood and Kristen Bell are set to appear in a social media campaign timed to the collection’s launch.

This story first appeared in the December 2, 2014 issue of WWD.  Subscribe Today.

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