LOAFING AROUND: In honor of Gucci’s horsebit loafer, which is celebrating its 60th anniversary, a dedicated exhibit will open today at the Gucci Museo in Florence. The opening coincides with a global campaign transforming the house’s store windows and Facebook page into a celebration of the loafer. A digital campaign and video will appear across Gucci’s social networks. The horsebit loafer was introduced in 1953 when Guccio Gucci’s son Aldo expanded the family’s business with the incorporation of footwear.
“The horsebit loafer has lived many lives since its creation 60 years ago, earning itself an important place as a wardrobe staple for both men and women alike. The double-ring and bar motif taken from equestrian hardware remains an icon linking Gucci’s unique history with its modern-day attitude,” said creative director Frida Giannini.
This story first appeared in the February 20, 2013 issue of WWD. Subscribe Today.
The exhibit traces the loafer’s history from Hollywood’s leading men in the Fifties and Sixties photographed wearing them to archival shots of them becoming part of the permanent collection at the Metropolitan Museum of Art in 1985, to Madonna wearing them at the MTV Video Music Awards and Brad Pitt sporting them in the 1999 film “Fight Club.”