LONDON TIME: Thomas Tait, J. JS Lee, Lucas Nascimento, E. Tautz’s Patrick Grant and Palmer//Harding’s Levi Palmer and Matthew Harding are among the 24 British designers who have hopped the pond to be part of London Show Rooms at Industria Studios in New York. The 48-hour designer showcase closes today at 7 p.m. In addition to revving up interest in U.K. labels, the gathering is meant to raise awareness of the inaugural London Collections: Men. That event will be staged June 15 to 17, with the Prince of Wales hosting a kickoff reception at St. James’s Palace on June 14.

Both Lee and Nascimento mentioned they will have more of a New York presence when Claire Distenfeld’s Fivestory boutique bows on the Upper East Side next month. Tait has also strengthened his U.S. ties through a new collaboration with Huf, the Los Angeles-based men’s streetwear label started by pro skateboarder Keith Hufnage. Wearing one of the limited edition baseball hats he has made for the brand, Tait said, “It’s nice to do something that me and my friends can actually afford and like to wear.” The designer is in talks with a potential investor to cover production and sampling costs to expand his business. In addition to his collaboration with Cutler & Gross, Tait has been consulting a bit for a major American sportswear label, though he declined to say which one.

This story first appeared in the March 21, 2012 issue of WWD.  Subscribe Today.

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