A BOUTIQUE OF HER OWN: After being relegated to its fine jewelry counters, Lorraine Schwartz, jeweler to the stars, scored her first boutique at Bergdorf Goodman in New York Wednesday. The boutique showcases Schwartz’s blinged-out baubles, which have been adorned by the likes of Beyoncé, Blake Lively and Kim Kardashian, as well as a number of socialites and royals.

 

This story first appeared in the August 29, 2011 issue of WWD.  Subscribe Today.

“The boutique is the only place where you can see my entire collection,” Schwartz said. In addition to one-of-a-kind items, consumers can snap up jewels from Schwartz’s signature collections: Against Evil Eye, See No Evil, Hear No Evil, Speak No Evil Monkeys and 2BHappy, perhaps her best-selling line.

 

“It’s the cheesiest thing I’ve ever made,” said the designer,” but honestly, it’s the best thing I’ve ever made.”

 

Schwartz is currently gearing up for her newest launch, an Eighties-inspired lightning-bolt collection, to hit stores this week.

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