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Louis Vuitton Taps Léa Seydoux as New Face

The French actress portrayed a Bond girl in “Spectre” and scooped a Palme d’Or for her role in “Blue is the Warmest Color."

Léa Seydoux new face of Louis Vuitton

FACE TIME: Louis Vuitton has corralled another bankable actress as its newest face, WWD has learned.

Paris-born Léa Seydoux, whose international profile vaulted recently with her role as a Bond girl in “Spectre,” joins Alicia Vikander, Michelle Williams, Jennifer Connelly and Doona Bae as an ambassador for a brand she considers “a strong symbol of French elegance.”

Her first official duty is to accompany Nicolas Ghesquière, Vuitton’s artistic director of women’s collections, to the UNICEF Ball in Los Angeles on Jan. 12 wearing an outfit custom-made for her.

As a face of the brand, she is to appear in advertising campaigns and participate in its major events.

Seydoux scooped up a Palme d’Or at the Cannes Film Festival in 2013 for her role in “Blue is the Warmest Color” and has appeared in such diverse films as “Inglourious Basterds,” “Midnight in Paris,” “The Grand Budapest Hotel” and “Mission: Impossible — Ghost Protocol.” Later this year she is to appear in Xavier Dolan’s newest film, “It’s Just the End of the World.”

A familiar face in fashion’s front rows, Seydoux has appeared in campaigns for such fashion brands as Miu Miu, Prada and Rag & Bone.

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