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COUNTESS GOES ON AIR: LuAnn de Lesseps, also known as “Countess LuAnn,” has developed a ready-to-wear line that will be sold exclusively on ShopHQ starting Saturday at 1 p.m.. The spring collection includes pleated jersey dresses, jewel-toned cutout and animal sheath prints, cropped jackets, lace pants, black trousers and printed sheer tops. The line retails from $49 to $69.
This story first appeared in the May 14, 2014 issue of WWD. Subscribe Today.
De Lesseps is known for her appearance on Bravo TV’s “The Real Housewives of New York City,” as well as being an author and businesswoman.
The Countess Luann collection, made entirely in New York, is designed to take a woman from day into evening.
“Our ready-to-wear customer loves fashions that offer today’s relevant styling but are functional enough to fit into and refresh her personal sense of style,” said David Miller, vice president of apparel and accessories at ShopHQ.