BIRD’S-EYE VIEW: LVMH Moët Hennessy Louis Vuitton has opened a high-tech project showcase for its controversial renovation of La Samaritaine.
The Maison du Projet, initially opened in 2011 when work began on the landmark Paris department store, has moved to a new space at 1 Rue du Pont-Neuf. It features an updated scenography including a 3-D tour of the project using virtual reality platforms, the luxury conglomerate said on its web site on Tuesday.
Some 60,000 people visited the previous showcase space on Rue de Rivoli, it added.
LVMH got the green light to move ahead with the project a year ago, after being forced to halt construction following legal action by residents.
With an estimated cost of 450 million euros, or $510 million at current exchange, the structure will incorporate 280,000 square feet of retail space alongside a luxury Cheval Blanc hotel, 95 units of affordable housing, a day care center for 60 children and 215,000 square feet of offices.
LVMH estimates the project will create approximately 1,800 jobs in the three years of work, and that it will create 2,200 jobs directly and 2,200 indirectly once the renovation is finished at the end of 2018.