MAD FOR THE GAME: The Del Vecchios are rabid fans of Milan’s F.C. Inter Milano soccer team, so it wasn’t much of a stretch for them to step up and sign a two-year deal to outfit all players, executives and staff for their off-the-field appearances. What was unique, however, is that the Italian family, which owns Brooks Brothers, is dressing the soccer team in quintessentially American apparel.
Matteo Del Vecchio, son of Brooks chief executive officer Claudio Del Vecchio and Brooks’ vice president of strategy and corporate development, said the khakis, button-down shirts, navy blazers with gold buttons and repp-striped ties worn by the players differed greatly from the more fitted, European-style wardrobes sported by other teams. “So this was a very good opportunity to increase our brand visibility in Italy and Europe,” he said. “We were very happy to do it.”
This story first appeared in the August 1, 2013 issue of WWD. Subscribe Today.
Del Vecchio and Luca Gastaldi, president of Brooks Brothers Europe, hosted members of the team at their Flatiron store Tuesday night. Inter Milano was preparing for a match with Chelsea at MetLife Stadium on Sunday and was traveling to Miami next week to take on Real Madrid. But they had time to stop at Brooks and play a game of foosball while munching on mini hamburgers, lobster rolls and grilled cheese. But the beverages of choice? Peroni beer and Pellegrino water.