MADE Berlin will feature a cultural exchange program that awards German fashion talent with show space during New York Fashion Week, and brings U.S. fashion talent to Berlin for creative collaborations during Mercedes-Benz Fashion Week Berlin.
In its inaugural season in Berlin, MADE Berlin will close out Mercedes-Benz Fashion Week Berlin with a dinner and after party on July 1, at Galerie at Alte Teppichfabrik Berlin. Dinner and after party guests will be comprised of Berlin’s creative leadership, selected by MADE and Bureau Haiati, a Berlin-based communications agency.
The dinner, presented by Airberlin, will feature German fashion label Ottolinger, whose founders, Christa Bösch and Cosima Gadient, will curate a dining experience that showcases their creativity. As part of the exchange program, Ottolinger will show at MADE Fashion Week in New York for two seasons.
The after party will feature U.S. fashion label Eckhaus Latta. The brand will curate the after party with an inclusive experiment called “E.L. International Fashion Week.”
“Berlin is an undisputed global creative capital where fashion is very much a part of the city’s cultural fabric,” said Barnett A. Zitron, managing director of MADE.
Airberlin, an Etihad Airways partner, joins MADE Berlin through the global strategic partnership MADE’s parent company, WME/IMG, and Etihad Airways disclosed earlier this year, which connects Etihad Airways to fashion weeks around the world.